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Earning the Salesforce Certified Marketing Cloud Developer credential can help developers stand out in a competitive job market and demonstrate their expertise in developing customized solutions for clients. Salesforce Certified Marketing Cloud Developer Exam certification also validates the knowledge and skills needed to build and maintain complex marketing automation solutions using the Marketing Cloud platform. With this certification, developers can demonstrate their commitment to staying up-to-date with the latest technologies and industry best practices, making them a valuable asset to any organization that relies on the Marketing Cloud platform for their marketing campaigns.
NEW QUESTION # 36
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?
- A. Use the LookupOrderRows and Row functions
- B. Use the Lookup, Row and Field functions
- C. Use the DataExtensionRowCount function
- D. Use the RowCount function and an IF statement
Answer: D
NEW QUESTION # 37
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension.
The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
- B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- C. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- D. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
Answer: D
NEW QUESTION # 38
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
- A. CASE, ISDATE, CAST
- B. CASE, ISDATE, CONVERT
- C. UPDATE, ISDATE, CONVERT
- D. WHERE, ISDATE, CONVERT
Answer: A,B
NEW QUESTION # 39
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''
- A. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
- B. Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
- C. Add a data retention policy to the Send Log. then run reports from the _Opens data view.
- D. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
Answer: C
NEW QUESTION # 40
Clock Kicks would like to encrypt and store form data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management? Choose 3
- A. SAML
- B. Salt
- C. Asymmetric
- D. Symmetric
- E. RSA
Answer: C
NEW QUESTION # 41
A developer wants to build out a series of CloudPages that will interact with several REST APIs.
Which Marketing Cloud supported scripting tool should be used?
- A. GTL
- B. SSJS
- C. AMPscript
Answer: B
NEW QUESTION # 42
NTO is using an asyncrhonous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. ResultItem Object and OrderID
- B. ResultItem Object and RequestID
- C. Result Object and ConservationID
- D. Result Object and EmailAddress
Answer: B
NEW QUESTION # 43
A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to trobuleshoot the error?
- A. Validate Client Id and Client Secret are correct
- B. Confirm the Component's Channel options are available
- C. Verify the Asset Type Id matches the Asset Type Name
- D. Confirm the REST Base URI uses the correct subdomain
Answer: C
NEW QUESTION # 44
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers
- A. The suppression status does not show for individual contacts until the entire batch processes.
- B. To more quickly remove contact information, use the suppression period length of 14.
- C. Up to one million records can be deleted in each batch.
- D. Thedeletion process supersedes other automated account activities.
Answer: A,D
NEW QUESTION # 45
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?
- A. Bulk
- B. XML
- C. SOAP
- D. REST
Answer: D
NEW QUESTION # 46
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
- A. The Data Extension must be in a Population.
- B. The Data Extension must be sendable.
- C. The Data Extension must be created in Email Studio.
- D. The Data Extension must be in an Attribute Group.
Answer: A
NEW QUESTION # 47
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developerbuild to generate the data before transferring it to the SFTP?
- A. Data Views Extract > Filter Activity
- B. Query Activity > Data Extension Extract
- C. Filter Activity > Data Extension Extract
- D. Query Activity > Tracking Extract
Answer: A
NEW QUESTION # 48
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
- A. _Subscribers
- B. _AllSubscribers
- C. _Click
- D. _Subscribers
Answer: A,D
NEW QUESTION # 49
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
- A. The data extension must contain a field of the EmailAddress data type.
- B. The data extension must be configured for sending.
- C. At least one Campaign must be associated to the data extension.
- D. The Triggered Send Template must be used to create the data extension.
Answer: B
NEW QUESTION # 50
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension.
Which best practice should the developer follow to control the unique and default content?
- A. Use the LookupOrderRows and Row functions
- B. Use the Lookup, Row and Field functions
- C. Use the DataExtensionRowCount function
- D. Use the RowCount function and an IF statement
Answer: D
NEW QUESTION # 51
What is the operational order of the Contact Delete process for Marketing Cloud?
- A. Delete initiated > Final deletion
- B. Delete initiated > Final deletion >Suppresion phase
- C. Delete initiated > Suppression phase > Final Deletion
- D. Data identified > Suppression phase > Delete initiated > Account page
Answer: C
NEW QUESTION # 52
Northern Trails Outfitters is using REST API to send emails to customers after a purchase.
Which considerations should be taken regarding the token used in the API Call?
- A. Make a token API call before each triggered send API call.
- B. Make a token API call and re-use the token until the token expires.
- C. Make a token API call and re-use the token for that subscriber.
- D. Make a token API call and re-use the token until the next API call fails.
Answer: B
NEW QUESTION # 53
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests
- A. Include as a query parameter access_token=Y0UR_ACCESS_TOKEN
- B. Include the header Authorization: Bearer YOUR ACCESS TOKEN
- C. Include the header x-access-token: your_access_token
- D. Include the header Authorization: Basic your_access_token
Answer: B
NEW QUESTION # 54
NTO wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3
- A. Send Marketing Cloud Email in Sales or Service Cloud
- B. Journey Builder Send SMS Activity
- C. Content Builder Send Flow
- D. Automation Studio Send Email Activity
- E. Journey Builder Send Email Activity
Answer: C,D,E
NEW QUESTION # 55
Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = 'NY' AND US = 1
What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?
- A. Incorrect syntax; Query Activities are written in SOQL
- B. MemberData should be prefixed with ENT
- C. Query Activities cannot use the " wildcard
- D. Query should check for a US value of True'
Answer: B
NEW QUESTION # 56
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
- A. The Data Extension must be sendable.
- B. The Data Extensionmust be in a Population.
- C. The Data Extension must be created in Email Studio.
- D. The Data Extension must be in an Attribute Group.
Answer: B
NEW QUESTION # 57
Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.
- A. POST/eventDefinitions/key:{key} or /eventDefinitions/{id}
- B. POST /interaction/v1/interactions/contactentry
- C. GET /eventDefinitions/key:{key}
- D. POST /interaction/v1/events
Answer: B,D
NEW QUESTION # 58
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