Jul 31, 2024 MCC-201 Exam Crack Test Engine Dumps Training With 158 Questions
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NEW QUESTION # 20
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. Node.JS
- B. SSJS
- C. GTL
- D. Apex
Answer: C
Explanation:
GTL (Guide Template Language) is a scripting language that allows parsing and displaying JSON or XML data within an email. GTL can be used to make API calls to external services, such as the Sunny Sky API, and display the response within the email. For example, NTO can use the HTTPGet() AMPscript function to retrieve the weather information from the Sunny Sky API as a JSON object, and then use the TreatAsContent() AMPscript function to parse and display the JSON object using GTL tags and variables. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_guide_template_language.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_httpget_ampscript_function.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_treatascontent_ampscript_function.htm&type=5
NEW QUESTION # 21
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry only after existing
- B. Re-entry after time
- C. Re-entry anytime
- D. No re-entry
Answer: A
NEW QUESTION # 22
What is a correct statement about Send Log data?
Choose 3 answers
- A. Can be added to a standard data view.
- B. Can be accessed via Query activities.
- C. Can be included in measures and filters.
- D. Can be incorporated into standard reports.
- E. Can be stored for a set period of time.
Answer: B,C,E
NEW QUESTION # 23
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. How many API calls are included in their License?
- B. Why do they require 10 years of historical data in Marketing Cloud?
- C. Does their License include support for REST APIs?
- D. Does their License include the Large Data Extensions feature?
Answer: A,B
NEW QUESTION # 24
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. Population in Contact Builder
- B. MobileConnect Demographics
- C. Data Designer Attribute Group
- D. Profile Attributes.
Answer: B
NEW QUESTION # 25
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Query Activity > API Event > Automation Studio Activities
- C. Salesforce Entry Event > Query Activity > Automation Studio Activities
- D. Query Activity > Data Extension Entry Source > Journey Activates
Answer: D
Explanation:
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5
NEW QUESTION # 26
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Answer: C
NEW QUESTION # 27
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Update Contact Data, Wait, Send Email, Join
- B. Define Goal, Send Email, Wait, Decision Split
- C. Random Split, Send Email, Wait, Define Goal
- D. Define Goal, Update Contact Data, Send Email, Wait
Answer: D
NEW QUESTION # 28
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. AMPScript a single LookupOrderRows function
- B. AMPScript a single lookup function
- C. Dynamic content via the Dynamic content wizard
- D. Server side JavaScript a single LookupOrderedRows function
Answer: A
NEW QUESTION # 29
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: A
NEW QUESTION # 30
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Answer: A
NEW QUESTION # 31
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
- A. Synchronized Data Sources poll changes every 15 minutes at the quickest.
- B. Orders should be set up to allow injection upon update in Connect Configuration
- C. Orders are not being updated from not meeting criteria to meeting criteria
- D. The associated Contact should be updated to be injected.
Answer: C
Explanation:
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
NEW QUESTION # 32
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: A
NEW QUESTION # 33
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set Fatigue Rules for the product Asset Classes.
- B. Set a Fallback Asset.
- C. Ask the content team to create more images in order to diversify the asset pool.
- D. Utilize Einstein Engagement Frequency to send the emails less often.
Answer: C
Explanation:
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5
NEW QUESTION # 34
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Random Split > Send email > Join > Decision Split > Wait > Send email
- C. Random Split > Send email > Wait > Engagement Split > Join > Send email
- D. Engagement Split > Send email > Wait > Random Split > Send email
Answer: C
NEW QUESTION # 35
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Report Studio
- C. Interaction Studio
- D. Datorama
Answer: D
Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. Reference: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5
NEW QUESTION # 36
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Marketing Cloud API
- B. Link to Marketing Cloud data extensions
- C. Link to the Web Analytics SFTP
- D. Link to the Web Analytics Provider API
Answer: B
NEW QUESTION # 37
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- C. Filename is automatically passed to Import Activity with File Drop Automations
- D. Check the 'Use filename from Automation' checkbox
Answer: B
NEW QUESTION # 38
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