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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C. You can create and sync a custom object from any object in Salesforce
D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

Question 2

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

Question 3

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Dynamic list and automation rule
B. Automation rule and completion action
C. Completion action and dynamic list
D. Segmentation rule and completion action

Question 4

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Create an engagement program to send educational content and notify sales if they engage.
B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C. Send the prospects a monthly newsletter with product demos or free trial offers.
D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Question 5

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
B. Build automation rules add criteria as Contact as blank add action as notify assigned user
C. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Solutions: