Salesforce Certified Marketing Cloud Account Engagement Specialist: MC-201 Exam
"Salesforce Certified Marketing Cloud Account Engagement Specialist", also known as MC-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, PrepPDF has assembled to take you through 306 Q&As to your MC-201 Exam preparation. In the MC-201 exam resources, you will cover every field and category in Salesforce Marketers Certification helping to ready you for your successful Salesforce Certification.
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- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Certification Provider: Salesforce
- Corresponding Certification: Salesforce Marketers
- Updated: Oct 11, 2026
- No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
- A. Custom redirect
- B. Engagement program
- C. Landing Page
- D. Page action
Correct Answer: A 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Mobile domains
- B. Marketing Cloud Account Engagement domains
- C. Tracker domains
- D. Social media domains
Correct Answer: B,C 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
- A. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
- B. The prospect will immediately progress down the "Yes" path since the email was opened.
- C. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
- D. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
Correct Answer: B 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
What is needed for a page action to trigger for a prospect visiting a high value web page?
- A. Create an automation rule based on the specific webpage.
- B. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
- C. Adding a page action on the form.
- D. Add a completion action on the landing page.
Correct Answer: B 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
- A. True
- B. False
Correct Answer: A 🗳️
Explanation: Only visible for PrepPDF members. You can sign-up / login (it's free).
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