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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

2. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Ensure customers receive relevant offerings when landing on the site page.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Audience Creation Specialist
C) Web Developer
D) Program Manager
E) Media Execution
F) Data Analyst

4. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.

5. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Daily
C) Yearly
D) Quarterly

Solutions: