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IBM C2080-470 Exam Syllabus Topics:

IBM Unica Campaign V8.5 Sample Questions:

1. A user is configuring a response flowchart for campaign where it has collected all its responses and their attributes in a single table for logging to response history. What table methodology would satisfy the above condition?

A) Dimension Table
B) Action Table
C) Base Record Table
D) General Table

2. A user is mapping in Contact History tables for an audience. What has to be true for the mapping to be successful?

A) Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table.
B) Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table and the Segment Membership table.
C) Any additional user defined fields added onto the Contact History table must also be added onto the Response History table.
D) Any additional user defined fields added onto the Response History table must also be added onto the Segment Membership table.

3. A specialist is running Unica Campaign using Oracle WebLogic as web application server. The specialist configures WebLogic's JDBC data source for Campaign system tables and tests the data source by using "Test Configuration" or "Test Data Source" button. Which two of the following conditions are necessary for this to be successful?

A) The ODBC settings need to have been correctly configured.
B) The JDBC URL needs to be properly configured.
C) The JNDI name needs to be set to UA_SYSTEM_TABLES.
D) The classpath in the setDomainEnv script needs to be set correctly.
E) The Unica .war or .ear files must be deployed and running.

4. A specialist runs a flowchart containing an Optimize process box. Which table is populated when this occurs?

A) Contact History Table
B) Detailed Contact History Table
C) Optimized Contacts Table (OCT)
D) Proposed Contacts Table (PCT)

5. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
B) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
C) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
D) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.

Solutions: